2016年LIMA全球授权业卓越大奖揭晓

当地时间6月21日晚,2016年LIMA授权业卓越大奖颁奖典礼在拉斯维加斯举行。本届卓越大奖的20个奖项也在当晚揭晓。

迪士尼消费品“星球大战”捧走四项大奖,而年度最佳零售商则由Hot topics《Doctor Who》(神秘博士)夺得。主题性娱乐体验项目大奖的获得者是马德里的主题公园(Striker Entertainment),这是欧洲地区的主题公园首次入围并获得此奖项。

20个类别的获奖者名单如下:

授权品牌类别:

  • 艺术/设计项目(Art/Design)——The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group
  • 名人/时尚项目(Celebrity/Fashion)——cupcakes and cashmere – represented by Brand Central, LLC
  • 卡通/玩具品牌项目(Character/Toy Brand)—— Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.
  • 企业品牌项目(Corporate Brand)—— Girl Scouts of the USA – represented by The Wildflower Group
  • 数字媒体项目(Digital)——Candy Crush Saga (糖果传奇)– owned by King Digital Entertainment, represented by Striker Entertainment, LLC
  • 电影/电视/娱乐(动画片)项目(Film/TV/Entertainment – Animated)——Peppa Pig(粉红猪小妹)– owned by Entertainment One
  • 电影/电视/娱乐(非动画片)项目(Film/TV/Entertainment – Live-Action)——Star Wars: The Force Awakens (星球大战:原力觉醒)– owned by Disney Consumer Products & Interactive Media
  • 饮料/餐饮项目(Food & Beverage/Restaurant)—— Corona(科罗娜啤酒), Constellation Brands – represented by Joester Loria Group
  • 授权推广项目(Licensed Promotion)——Star Wars: Force Friday/Unboxing Program – owned by Disney Consumer Products & Interactive Media
  • 主题性娱乐体验项目(Location-Based or Experiential Initiative)—— AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented Striker Entertainment
  • 零售商(Retailer)—— Hot Topic – Doctor Who licensing program
  • 体育项目(Sports)—— NFLPA(全国橄榄球联合会参赛者协会)

被授权商品类别:

  • 服饰/鞋/饰品(Apparel/Footwear/Accessories)——Peter Alexander for Sesame Street (sleepwear, outwear and accessories)
  • 家电/汽车/电子/五金/家居/涂料(Appliances/Automotive/Electronics/Hardware/Housewares/Paint)—— The Sherwin-Williams Company for HGTV HOME paint
  • 数字化–应用程序、软件、视频(Digital – Apps, Software, Video)——Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)
  • 食品/饮料(Food/Beverage)—— The Republic of Tea for Downton Abbey
  • 美容保健(Health & Beauty Aids)—— Lovehoney for Motörhead Official Pleasure Collection
  • 家具、礼品、纺织品(Home Decor – domestics, furniture, giftware, textiles)——Pottery Barn for Star Wars Millennium Falcon Bed
  • 出版/社交/开学季(Publishing/Social Expression/Back-to-School)——Moleskine for Batman Limited Edition Collection
  • 玩具/游戏/纪念品/人物角色(Toys/Games/Novelties/Role-Play)——Sphero for Star Wars BB-8 app-enabled Droid

 

为你推荐